Critical Marketing Questions For Business Owners

Posted on: April 8, 2015



Marketing and advertising are the most expensive and confusing aspects of running a small business. A mistake can be costly in terms of money and aggravation. The first step toward creating a successful marketing plan is to conduct a quick survey. Most good customers are happy to tell you exactly what they like and don't like about your products and services.

This sample survey can be conducted by phone, fax, or e-mail. Be sure to edit and customize it to fit your company's specific needs.

Dear _______,

Our resolution for 2015 is to keep in closer touch with our customers and to focus more attention on expanding our relationships.

Please take a few minutes to answer these questions. To show our appreciation for your time, we will send you a coupon for a free ___________, free delivery, a 10% discount on your next order, etc.

What do you like best about dealing with us?

What do you like least?

What products or services would you like us to add to our line this year?

How do you prefer to communicate with us (phone, mail, e-mail, other) ?

How do you prefer we communicate with you?

Please update the following information:

  • Phone:
  • Fax:
  • E-mail:
  • Website:
  • Mail:

Do you visit our website frequently?

What do you like and not like about our website?

What type of information do you think we should feature?

Technical information?

Prices and availability?

Delivery information?


Would you order our products online if you could?

Thanks for your time!